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Event: 'Monthly Luncheon' Print
  MCBA Luncheon
Monthly MCBA luncheon and networking.
Date: Tuesday, March 16, 2010 - 11:30 am
Duration: 1 Hour 30 Minutes
Repeat Event: Detached from recurrence
Private event, others can read

Monthly luncheon begins with a half hour of networking followed by an hour-long lunch during which time various committees provide reports and then a speaker is featured.

THIS MONTH'S SPEAKER:

Allen Snook - The Small Business Biker
http://biznik.com/members/allen-snook,http://www.allensnook.com, http://www.smallbusinessbiker.com

A Heretical Thought: Deliver Value BEFORE They Buy
Conventional marketing wisdom dictates that you carpet bomb the media with pleas to potential customers to buy your product and services. You hope to generate a few leads and convert a few of those to sales. It’s a volume game, and you work hard to get each sale. A quick glance at printed and online media, or listening to the radio, reveals this is the approach still very much in vogue.

But the Internet is changing all that as more and more is available for FREE. What insights can the small business owner learn from this change, and what dubious business models are best left avoided? How can we master the fear of FREE? In this inspiring and entertaining talk, Allen Snook, the Small Business Biker, will take you on a ride to the land of FREE: Delivering Value BEFORE They Buy.

About the Speaker
Allen Snook is a gifted speaker, business coach and motorcyclist. With 20 years in engineering and management, working in companies from the smallest dot-coms to Fortune 100 multi-nationals, he found his passion, his calling, is to encourage and equip the backbone of America: our small businesses. With talks and coaching rich in motorcycling and biker metaphors, and tools and strategies from the big leagues, his mission is to encourage and equip entrepreneurs to lean into their courage, master their fears, and Kickstart Their Businesses!

LUNCH PROVIDED BY ($5):

Larry's Smokehouse
Barbeque Sandwiches, Barbeque Beans, Cole Slaw and Potato Salad.



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